Friday, April 27, 2012

Guide Dogs Australia


I am pretty sure that by now, everyone in the country has heard of Rachael Leahcar.  The amazing eighteen year-old who blew away judges on Australia’s latest reality mega-show, The Voice.  The lead up was phenomenal, she was lead up the stairs and guided to the stage.  When she was in place, the words ‘You have landed’ greeted her, and she began with her rendition of La Vie En Rose.  Each of the judges turned around, wanting her on their team; Rachael didn’t know this however and questioned if anyone had turned.  Rachael is legally blind – she has only 10 per cent of her vision.  That is what makes her courage so admirable.

'La Vie En Rose'
Image from The Voice Online

This has opened a lot of doors for, not only Rachael, but many people with a vision impairment throughout Australia.  When people realise the courage that was put behind that performance, it encourages them to also believe in themselves.  

The Australian spirit encourages people to work hard, to earn what they have and to never give up.  This mentality rings true with many people who have a vision impairment, they have to work hard, they have a tough life: enter Guide Dogs Australia.

Guide Dogs Australia assist people who are blind or have a vision impairment to ‘gain freedom and independence’, they help to ‘equip, empower and educate’ those who are vision impaired.  They provide services which reduce the disadvantage of people with vision impairments through the Guide Dog Program.

'Guide Dog Puppy'
Image from the ABC

Guide Dogs are incredibly special dogs, usually Labrador Retrievers, Golden Retrievers or a cross-breed of both; they are bred for their gentleness, intelligence, energy, loving nature and highly trainable qualities.  The dogs are carefully selected for all of these character traits and bred accordingly.  This is perhaps why Guide Dogs have such a long loved and trusted past.

Mission Statement and Values of
Guide Dogs Australia and Guide Dogs Queensland

 A Guide Dog begins training from just a few weeks old.  They first meet their trainer, a bond is built between the two and a long working relationship is formed.  They are first taught the basic commands at initial training programs at their centre, only progressing when these have been learnt.  The majority of the training program takes place in the ‘real world’; places like residential neighbourhoods, rural and city settings, shopping centres and bus and rail stations.  After a twenty week training course, the dog is put to the test one last time before graduation.  The dog has gained experience for almost any situation and the ability to lead their future-owner with confidence.  Once they have graduated they get placed in the loving home of a family.

'Man's Best Friend'
Image From the Guide Dogs Australia


There is an immense amount of work that goes into the Guide Dog program in Australia.  As a non-government funded organisation, they rely solely on business and public donations for their entire operation.  This is achieved by constant involvement in the community, through family open days, programs to help people to become more aware of the role of Guide dogs Australia as well as training programs.  Guide Dogs Australia is reliant on volunteers to continue the operation of the organisation; people to clean out the kennels and watch over the dogs overnight to dog trainers and breeders, everyone has a place.

'Graduation Day'
Image from Guide Dogs Australia

Guide Dogs are talented dogs.  They love to work and are extremely loyal.  They love to receive praise for doing the right thing and they carry out their role as a Guide Dog perfectly.  They truly are ‘man’s best friend’.



All information was gathered from


Friday, April 20, 2012

Public Media

Public Media, well it's not commercial media is it... The difference between commercial broadcasting and public broadcasting is the difference between consumers and citizens - according to Nigel Milan, the former CEO of SBS.

So! What actually is public media..
Public media is there to serve or engage the public... That sounds very much like commercial media to me...
It is not earning profits (Ah there's the difference) well yes, it can earn a profit, but all the money that is earned from anything that they produce must be reinvested back into producing more programs et cetera

In Australia there are basically two different sources of public media (for the sake of my typing fingers, in future we are going to refer to it at P.M) the ABC and SBS.
Naturally the ABC has been around the longest - since 1929 in fact - when it was thought that Australia needed an identity and the ABC was designed to inspire us to be the nation that they thought that we should be - a 'Nation Building Project'. 

Now-a-days, the ABC has many different outlets for their programs.
  • The good ole' ABC
  • ABC2
  • ABC3
  • ABC News 24
  • ABC Local Radio
  • ABC Radio National
  • ABC Classic FM
  • Triple J
  • ABC Radio Australia
  • ABC Country
Their 'opposition' is SBS.
They broadcast things such as news from each and every country at 5am, local made, somewhat cheap productions, comedies, sport (soccer) and lifestyle/history pieces.  Basically SBS is by multicultural, which is great in Australia, because there are people from so many different countries.

SBS is the brain child of Paul Keating's 'Creative Nation' project in 1980.  SBS is a hybrid, it's is 80% owned by the government, thus being the public part, and 20% owned by others.  Which is why they do have some adverts.
  • SBS consists of:
  • SBS
  • SBS1
  • SBS2
  • SBS Radio

The functions of public media are quite simple, and are shown below in my funky picture...

Nation Building
ABC
National Heritage
ANZAC Day, history
National Identity
Indigenous/Multicultural
National Conversations
Sport


There are also lots of international public media outlets.
  • BBC
  • NPR
  • NHK
  • CBC
  • TVNZ
  • Channel 4

In recent years, public media has become more commercial with BBC Worldwide, SBS's World Game Shop, ABC shops, and National Datacast.

Public media’s communication style varies.  There is the press who ‘do the news’, Entertainment who have things like cooking shows and how to have a pet, utilities broadcast weather and stocks and similar, social have more cooking, chat shows et cetera and then there is propaganda, like FOX and CCTV.

Public media faces many challenges, they must broadcast things that are:
  • Quality
  • Relevant
  • That engages with democratic process
  • Informative
  • Independent

That was our lecture for the week!! And this is, I think, the last one that ill be blogging.  This has been a really fun experience, and I have come to enjoy blogging, it must be because I talk to myself a lot :)
Thats it folks!! BYEEE!!

Commercial Media


Another week has come and gone and were now into our sixth week her at The University of Queensland!!!
This week’s lecture was all about commercial media. Commercial media vs. Public media... What is the difference you may ask - well I'm not too sure, as we are doing public media in the next lecture.  I can however tell you all about commercial media.

So who is commercial media? Channel 7, 9 and 10 along with their funky additional channels (digital television stations such as Go, Gem, 7 Two and 11) are all regarded as commercial media. Our favourite media mogul, Rupert Murdoch has a commercial media empire - News Limited.  Fairfax, APN (i.e regional newspapers et cetera) ARN and Austereo are also all commercial media outlets.  The ABC, ABC2, ABC3 and News 24, SBS, SBS2 are all Public media outlets.

Next we get onto what is commercial media.  It's profit driven - there is no other way to put it than




  Yup, it's all about making money from the things that you watch and listen to.  This is why it survives and fails on business success.  Basically, commercial media is all about advertising, it's the business generating the audiences.  These corporations must pretty important then huh, yup again.  There are a couple of major businesses involved with the media world; Telstra, Macquarie and Austar to name a few.

First, before we get away from all the major corporations that are commercial media, we will go through just what they each produce.

News Limited
Newspapers, cable television, film, and magazines are a small number of the many branches that Rupert Murdoch's empire contains.
  • 20th Century Fox
  • Foxtel
  • Sky News
  • National Geographic (shares)
  • The NRL
  • The Australian
  • The Courier Mail

Fairfax

  • The Sydney Morning Herald (SMH)
  • The Age
  • Financial Review
  • Brisbane Times
  • Domain
  • MyCareer
  • RSVP.com


APN
  • Regional newspapers, digital media, radio and outdoor advertising
  • 97.3 FM, 4KQ
  • The Gympie Times
  • Finda
  • Adshell

Nine Entertainment Company (Formerly PBL [Kerry Packer] but now CVC Asia Pacific)
  • Free-To-Air television, radio, magazines, events
  • Channel 9
  • Ninemsn
  • Women's Weekly, Cleo, Cosmo
  • Ticketeck
  • Acer Arena

WIN
  • Both channel 9 &10 programs
  • i98 FM, 91.3
  • St George Illawarra
  • TPG - discount Internet, line rental and phone calls et cetera

Southern Cross
  • B105, Triple M
  • Both channel 9 & 10 programs

7 West Media
  • Free-To-Air television
  • 7, 7 Two, 7 Mate
  • Sky News
  • The West Australian (Newspaper)
  • Pacific Magazines
  • Yahoo 7

Ten
  • Channel Ten
  • OneHD
  • 11
    • Ten has never been in the same market as Channels 7 and 9.  They decided instead to play their own game and invested in a different type of audience.  They reinvented themselves with programs such as 'Big Brother', 'Australian Idol' and 'The 7pm Project'. They wanted to appeal to a younger generation and get away from the old style of media that the main networks were producing.  This proved to be an incredible success and they have and still do appeal greatly to the younger market.

Telstra
  • Although Telstra is an unlikely player in the Media game, they actually have a very strong business with Bigpond

Optus
  • Owned by Singaporean company, 'Singtel' they challenge Telstra's (at one time) monopoly in the market by reselling Austar services and offering phone plans through both themselves and partly owned carrier Virgin.

Macquarie
  • Macquarie owns over 40 radio stations throughout the country


Okay, now that we have covered who is included when we talk about commercial media, we come to the Form and the Function of commercial media.
This table basically illustrates what is what...



Subscription
{Foxtel}
Form
Sponsored
{Channel 9}

Subsidised
{Govt. Funding}




Commercial
{Austereo}
Function
Propaganda
{Fox News}

Social
{'The Local'}


To keep this relevant to Australia, we will have a look at the role and responsibility of commercial media in a democracy like Australia.

The role of commercial media in Australia is to deliver on both commercial (profit) and social (public trust) functions... And not make it all about the money.
There are 5 main responsibilities of commercial media...

  1. Be truthful
  2. Exchange comments and criticism
  3. Balanced and not biased
  4. Includes good goals and values
  5. Provides full access to the 'days intelligence'.


Along with responsibilities that commercial media faces, there are also challenges.
Basically, advertising is the big bucks for broadcast media, however with new advances online, advertising is becoming less and less.

That being said, there are also new controls in social media. Such as the government regulating content, state press subsidies and, in some countries, licensed journalism - where you must have a license to be a journalist.

There are different styles of journalism. According to John McManus, commercial media Is corrupt, have little equality, are profit driven and have no concern for social responsibility. Hmmm...



Commercial media are responsible for an array of different media niches.
  • The dumbing down of news
  • Currant Affair programs
  • Tabloidisation
  • The desire to please
  • "Mickey Mouse" news
These techniques have made it difficult to gain the trust of many viewers, which is perhaps why they (i.e. channel 7 and channel 9) have heaps of ads with their stars out holding grinning children and patting dolphins, to seem as though they are real and in the community, to get that trust back.

That's about it for this week folks, and next week is mid-sem break!!!!!! Yayyy!!

I'll see you laterrr!